Cookies

What are cookies?

Cookies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device.

What are cookies used for?

Cookies allow a site or services to know if your computer or device has visited that site or service before. Cookies can then be used to help understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

You can edit your browser options to block cookies in the future at any time. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our website who disable cookies will be able to browse certain areas of the website, but some features may not function. You can find out more about cookies at www.allaboutcookies.org and the site will give you guidance on how to control and delete unwanted cookies you have already accepted. You may also opt-out of certain third party cookies that we and other websites may use for targeted advertising through the European Interactive Digital Advertising Alliance (EDAA) Your Online Choices Page or http://www.aboutads.info.

What Cookies do we use?

Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

The following explains some of these and how they are used:

 

DoubleClick
We use Google's doubleclick.net cookie for conversion tracking purposes, to track the performance of our own AdWords campaigns. If you visit certain pages on our website within 30 days of clicking on one of our ads, Google will be able to tell that your visit was a result of a click on one of these ads. If you'd like to know more about how Google handles information gathered from the use of cookies, please read their privacy policy here: Google Privacy Policy

You can manage your preferences and opt-out of Google's interest-based ads in your Google Ads Setting. In this case, the unique cookie ID of the DoubleClick-Cookie is overwritten and can't be associated with a particular browser. Please note that a new DoubleClick-Cookie might be placed if you delete all cookies from your device and you may have to renew your opt-out settings.
If you would like to permanently deactivate the DoubleClick-Cookie please download and install the browser-plugin which is available here.

 

Google Analytics
We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

HotJar
Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information.
Click here for more information on Hotjar.

AdWords
Google AdWords (conversion): we use Google AdWords cookies to customize the advertising and content you see for our website, limit the number of ads you see for our website, and measure the effectiveness of our campaign
Google AdWords (remarketing): we use Google AdWords remarketing cookies to collect data about your activities when you visit our websites, the website of entities who serve our ads (advertisers), or the website and online services where we display ads.

Facebook
We use cookies set by Facebook for conversion tracking purposes, to measure the performance of our Facebook advertising campaigns. In addition to this, user behaviour on our website may be used to build custom audiences for our own Facebook advertising purposes (for example, we may want to show you an ad on Facebook if you visited our site, looked at a few pages but didn't get in touch with us). The following links have more information on Facebook's interest-based advertising and how to opt out:
Information on Facebook's interest-based advertising
Opt out of interest-based advertising on Facebook

Facebook Pixel: we use Facebook pixel tracking to measure social media campaign efficiency related to the Facebook platform.

Google Optimize

Optimize utilizes Analytics cookies to target content variants to a user and a content experiment cookie to determine a user's participation in an experiment.